I love Vogue, I love Cheryl Cole (who doesn't?) but this is completely wrong, for me anyway.
|Vogue October 2010|
I actually like the first Vogue cover Cheryl graced. She looked gorgeous, glossy and every inch the perfect cover star. Okay, so it was all a bit American and not very edgy at all, but it didn't offend me and it certainly didn't make me think twice before picking up the magazine.
Vogue February 2009
This time round - well, I'm actually thinking of a protest non-purchase and leaving a gaping hole in the ten-year Vogue collection. It is that bad, I think.
The flowers are fussy, the face is flawlessly fake and the fashion has been forfeited in favour of a disturbing Stepford Wife-esque stare. This is not the Cheryl we love, need or want and even Vogue can't sell this image of the newly-single pop princess to me.
Everything about this cover is wrong, wrong, wrong and the more I look at it, the more I want to pour tar over the puke-inducing pink image. Are those cover stories deliberately ironic? From the 'fresh start' that may as well have been snipped from the stems of those awful flowers to the surely intentionally comedic 'Pure Style' scrawl that obscures what little we can see of the actual clothes that Cheryl wears, everything points to Vogue having a laugh at the expense of the nation's sweetheart.
Sadly, I do believe they are only laughing at the expense of the faithful readers (*me*) who buy every month no matter who is on the cover. I'm not a fashion fascist who thinks that it should only be models that grace the covers of fashion magazines - but I do think that if it's not a model on the cover, then there should be at least a degree of fashionability rather than accessibility about the cover star and their image.
This cover doesn't deliver for me but I'm sure it will deliver perfectly well in terms of sales for Vogue, which is probably just what the advertisers ordered/dictated. Us fashion fans? Let's hope this isn't the first in a long line of unfashionable disappointments from the magazine that was once our style bible.